Product Marketing Intern (Summer 2022)
Who We Are
Addepar's mission is to bring data, technology and people together to help investors make more informed and timely investment decisions. Our wealth management platform is transforming the fintech industry by providing data aggregation, analytics and reporting for even the most complex investment portfolios. Here, your voice matters. We believe that portfolio, market and client insights can make a significant and sustainable impact, one person and one community at a time. Working at the intersection of groundbreaking technology and limitless financial services industry growth, we are optimizing how capital is put to work.
Being a part of the AddeU Internship Program, you will be working on a meaningful project(s) that you can feel proud of and present back to the company at the end of the experience. In addition to having a supporting manager and mentor, we have a fantastic onboarding program to get you acclimated and ready for your time with us. Fun events and super cool swag are also included!
At the moment, our 12 week internship experience is remote. Dates are currently set for May - August, 2022 but please consult with your recruiter. Seeking US and Canadian students only.
The Role
We are currently seeking a Product Marketing Intern to join our Marketing Team! The Product Marketing Intern will have the opportunity to help lead and define the future of content strategy at Addepar. In this role the person will work with the Product Marketing team to develop and expand their analysis, planning, message development and execution skills as well as gain an understanding of different segments of Addepar's client/prospect base.
What You'll Do
- Lead market segmentation including firm types, key personas, messaging and value proposition and aligning that with Addepar's current value prop in the US
- Identify market size and TAM by region and country
- Identify technology landscape, key competitors, integration partners, and major use cases/pain points
- Work with product on functionality needed to enter the market and prioritization
- Work with Market Development team to identify current opportunities in the market, how to target and repeat
- Scope initial assets to support lead generation, sales efforts and market strategy in the region
Who You Are
- Must be currently enrolled in a post-secondary educational institution (university must be located in the US & Canada) & must be returning to school after internship
- Available to intern for the full 12 weeks
- Preferred Major: MBA, Business Administration, Computer Science, International Business, Entrepreneurship, Product Marketing/Management
- Strong project management skills; deadline driven and able to juggle multiple tasks and priorities
- Creative thinker who can support creating compelling narrative
- Experience creating marketing materials including sales enablement and client-facing materials
- You are passionate about learning, improving your craft, following industry trends, etc.
- BONUS: experience with search engine optimization
About Addepar
Addepar was founded in 2009 by Palantir co-founder Joe Lonsdale, who currently serves as an active Chairman of its Board of Directors and General Partner at 8VC. Addepar works with hundreds of leading financial advisors, family offices and large financial institutions that manage data for over $3 trillion of assets on the company's platform. Addepar was named a Forbes Fintech 50 company and honored as a member of the CB Insights Fintech 250. Addepar is headquartered in Silicon Valley and has offices in New York City, Salt Lake City and Edinburgh, Scotland.
At Addepar, we are driven by our core values:
- Take Action - We believe in empowering each other to make decisions that elevate our colleagues and our communities.
- Build Together - We celebrate success by recognizing the value of collaborating with each other, our clients and partners.
- Best Ideas Win - We welcome new ideas that inspire change.
- Demand Transparency - We encourage open discussion and information-sharing to strengthen communication across organizations.
- Solve Problems that Matter - We put our community of clients and partners first by creating technology that meets their needs today
In addition to our core values, Addepar is proud to be an equal opportunity employer. We seek to bring together diverse ideas, experiences, skill sets, perspectives, backgrounds and identities to drive innovative solutions. We commit to promoting a welcoming environment where inclusion and belonging are held as a shared responsibility.
To ensure the health and safety of all Addepeeps and our prospective candidates, we have instituted a virtual interview and onboarding experience.