Orlando City SC
Orlando, FL
Remote
2021-12-05
2022 Spring Semester Digital Marketing and Analytics Intern
2
Title: Digital Marketing and Analytics Intern – 2022 Spring Semester
Department: Marketing
Reports to: Digital Marketing Manager
Notes: You must be able to receive academic credit for this internship
Position Summary: This position will work directly with the Digital Marketing Manager to facilitate and maintain the Orlando City email, digital marketing & analytics strategy. We are seeking someone who possesses a high work-ethic combined with an analytical mind, creative thinking, and a passion for soccer/sports.
Essential Duties & Responsibilities:
- Learn and assist Media & Fan Generation Manager to develop, manage and implement the Club's digital marketing, email strategies, and analytics framework.
- Research and conduct more targeted and relevant engagement based on consumer segmentation and analysis of the database.
- Learn to create summaries of marketing efforts to analyze results & capture insights to drive efficiencies in marketing strategy
- Assist with planning and creating email templates which includes proofreading, editing, and updating copy for internal and external emails.
- Assist with management and maintenance of the opt-in database and master email calendar
- Research and compile evolving trends and technology both inside and outside of the sports industry.
- Other duties as assigned.
Qualifications:
- Intern must be available to work a minimum of 20 hours per week during the Spring semester (January 2022 through April 2022).
- Minimum of 6 months of sports marketing, digital marketing, data analytics or other related experience preferred.
- Strong organizational skills with experience managing multiple projects and timelines.
- Ability to evaluate data, determine trends, find opportunities, and make recommendations.
- Basic knowledge of HTML coding.
- Copywriting experience and/or superior written communication skills.
- Familiarity with digital trends and technology, sports, and popular culture.
- Analytical abilities: looking to push the envelope and develop and implement fresh ideas.
- Able to work game nights and non-traditional hours, in non-traditional settings, within a team atmosphere.
- Academic credit required.
Disclaimer:
This internship is intended to be an in-person learning opportunity, with the intern working approximately 20 hours in the office per week, or as needed. Due to COVID 19, policies and procedures related to non-full time employees working at our office at Exploria Stadium may dictate that the role becomes a telework opportunity.
ABOUT ORLANDO CITY SC
Orlando City SC joined Major League Soccer (MLS) as the league's 21st franchise in November 2013, becoming the first MLS team in the Southeast. The Lions began league play in March 2015, and in 2017, moved into its privately-owned downtown soccer stadium. In 2019, Orlando City SC re-launched OCB to bridge the gap between its successful youth academy and the First Team.
In November 2015, the Club announced its intention to bring professional women’s soccer to Central Florida and launched Orlando Pride in the National Women's Soccer League (NWSL). The Pride began league play in 2016 bringing professional women’s soccer to Orlando for the first time. As part of the preeminent Orlando City Soccer Club, the Pride joined Orlando City SC of Major League Soccer and Orlando City B of USL League One. In 2017, the Pride and Orlando City SC moved its home matches into Exploria Stadium, a 25,500-seat soccer-specific stadium located in the heart of downtown Orlando.
With a footprint across the Central Florida region and a roster composed of renowned international talent that includes Champions League winners, Women’s World Cup champions, Olympic gold medalists and some of the best global talent in all of soccer, Orlando City SC and Orlando Pride boasts global relevance through its assemblage of world-class athletes and innovative business operations.
Orlando City SC is committed to setting the global standard for professional soccer teams and is guided by the following principles:
OUR PURPOSE
TO BRING OUR COMMUNITY TOGETHER, CREATE LASTING MEMORIES, AND FUEL PASSION FOR SOCCER.
OUR VISION
BE THE ENVY OF OUR LEAGUE THROUGH PERFORMANCE AND RELEVANCY.
OUR MISSION
ENTERTAIN, UNIFY, AND INSPIRE OUR COMMUNITY THROUGH PASSIONATE SOCCER, SERVICE & WINNING CHAMPIONSHIPS.
Please visit www.OrlandoCitySC.com for more information.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.