One of our top clients is looking for a Jr-Mid Level Digital Marketing Specialist to join their fast-growing team. They are a leader in total performance, premium golf equipment and active lifestyle products.

Based in Carlsbad, CA or Austin, TX, or REMOTE, the Digital Marketing Specialist is responsible for supporting the team in growing sales through key national accounts. This role will focus on advertising asset management, marketing campaign builds, merchandising and reporting.

ROLES AND RESPONSIBILITIES

• Manage day to day advertising asset implementation for merchandising, marketing emails, and digital campaigns.
• Ensure all necessary marketing materials are created
• Traffic assets to all necessary teams and vendors
• Ensure consistent messaging and brand presence across all channels
• Help investigate & identify incremental revenue opportunities
• Manage day-to-day campaign optimizations for search and display campaigns
• Manage keywords, campaign buildouts and assets
• Provide input and recommendations on campaign strategy
• Responsible for performance reporting and budget pacing

TECHNICAL COMPETENCIES

• Comprehensive computer skills
• Working knowledge of office software products (Microsoft Office suite).
• Knowledge of Adobe Creative Suite a plus.
• Must be able to work in a fast-paced environment·
• Ability to prioritize and balance significant projects and issues·
• Strong verbal and written communication skills
• Demonstrate excellent customer service
• Ability to drive to meet assigned deadlines
• Ability to manage detailed project plans with accuracy
• Self-motivated and takes initiative·
• Strong ability to problem solve·
• Ability to understand, interpret, enforce corporate policies
• Enthusiastic team player

EDUCATION AND EXPERIENCE

• College Bachelor’s Degree
• Minimum 2 years of digital marketing experience required
• Experience leveraging web analytics tools and optimizing campaigns based on segmentation and performance
• Experience managing search and display campaigns
• Experience with Adwords and/or Amazon AMS
• Golf industry knowledge a plus
• Photoshop knowledge a plus