New York, NY Remote
2022-01-21

Summer 2022 - Product Marketing Intern

4

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a newsroom that’s 1,700 strong and sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

Note for US based roles: Any offer of employment is contingent on providing proof of Covid-19 vaccination prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.


The New York Times advertising department is seeking an inventive and motivated marketing intern to join the Product Marketing group. In this role, you will work with partners across the organization to develop and execute compelling narratives that demonstrate the unique value of our products to advertisers across various mediums.

About Our Team

The Ad Product Marketing team is responsible for designing and developing product marketing programs, materials and policies for The Times’s industry-leading ad product portfolio. Partnering closely with colleagues across Core Product, News, Yield, Sales and T Brand, the Ad Product Marketing team ensures our media offerings are competitive, leverage our strengths, and are as easy to buy and execute as possible. We are focused on delivering effective storytelling to both internal and external customers to elevate the Times’s multimedia ad products.

The ad product marketing intern will be responsible for supporting the team’s Managers in bringing products to market and ensuring a successful execution of the strategy, resulting in revenue.

As a Product Marketing Intern, You Will:

  • Develop and maintain the documentation of the strategy, positioning and messaging for ad products in our media product portfolio.

  • Support the development of the go-to-market strategy for new and existing ad products, and create and maintain effective internal and client-facing materials that clearly communicate the value and unique advantages of those products.

  • Create resources to educate/train the sales and strategy teams on the consistent, compelling approach to how we talk about our ad products in the market.

  • Partner with Planning and Ad Ops to develop, iterate and improve new and existing processes for ad product execution.

  • Assist the team in the project management of new ad product launches and operations to ensure flawless execution and ongoing operations.

About You

To thrive in this role, you are:

  • A senior in college, or a grad student, studying a relevant field (i.e. Digital Marketing, Advertising, Media Communications, Business, etc.)

  • Excited about marketing, using words and strategy to engage industry thought leaders and potential advertisers.

  • A voracious consumer of media, marketing, branding and advertising trade publications (e.g., Adweek, Ad Age, Digiday, Nieman Lab, etc.)

  • A strong copywriter who is, detail-oriented, understands how to incorporate strategic positioning into your writing, repels superfluous marketing language, meticulously checks facts and is able to manage several projects simultaneously.

About this position

  • Our internships are paid.

  • This internship is a temp-to-hire position, given performance criteria is met we will look to convert this into a full-time position at the end of the internship.

  • You will work remotely at this time, until further notice.

Benefits and Perks:

  • Interning at The New York Times is a unique opportunity to work at a historic and innovative global media organization dedicated to enhancing society by creating, collecting and distributing high-quality news and information.

  • You will be helping to power, distribute and expand what is possible for our award-winning journalism.

  • We have frequent panel discussions and talks by a wide variety of news makers and industry leaders.

  • NYT interns benefit from competitive pay, great perks and influential networking.

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.