Digital Marketing Intern
Northern Tool + Equipment is excited to announce our 2022 Internship Program. The program is designed to kick-start your career and provide real-world experience in your chosen profession. Interns will further develop their skills and knowledge by completing project-based work that addresses real business issues. The program also connects participants with management at various levels of the organization and provides an inside view of Northern’s environment and culture. The program structure includes an end-of- program project presentation by the intern to members of Northern’s management team.
We’re currently searching for an intern to join our Marketing department. As an intern, you will be exposed to different areas of our Marketing department. You will be assigned a specific project that will not only maximize your potential but add great value to our company!
Some of the responsibilities will include:
- Paid Search
- Support text program keyword expansion
- Expand text program Responsive Search Ad program
- Optimize positioning for Product Listing Ad titles
- Complete reporting + analysis projects as needed to help with insights for optimization of the paid search program
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Paid Social
- Complete an in-depth competitive analysis of paid social ads for competitors and best-in-class retailers across all platforms
- Summarize insights and opportunities based on the research and share with the team and agency partner
- Support execution of the paid social program
- Support performance reporting enhancements including deeper, root cause analytics and turnkey reporting solutions
- A full overview of the NTE digital marketing program is part of this internship as the teams work collaboratively and share information with each other on a weekly basis.
What you can expect from us:
- 10-week paid summer internship
- Meaningful project work that will provide value to you and the organization
- Assigned mentor to work with you one-on-one
- Interaction with other interns
- Ability to expand upon your education/knowledge with real-life hands-on career duties and systems use
- Ability to work on a team, as well as own individual responsibilities
- Exposure to Northern’s leadership team
What we are seeking in an intern:
- Junior or Senior pursuing a Bachelor’s degree in Marketing.
- Experience using Microsoft Office Products; Excel is a must.
- Detail oriented and analytical.
- Must be able to communicate effectively, both orally and in writing.
- Ability to work remote (depending on COVID guidelines)
- Retail Experience a plus