AARP
Washington, DC 20049
Remote
2022-02-07
Digital Marketing Intern
4.2
Overview:
AARP’s Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP’s reputation, drives engagement and member growth, and showcases AARP’s mission and value through one, integrated voice.
The Digital Relationship Marketing team seeks an enthusiastic marketing/marketing communications student to work on our newsletter program. If you are interested in email marketing, with an excellent eye for detail, copywriting skills, and enjoy working with numbers, this could be an exciting opportunity for you. Our team is responsible for managing multiple email newsletters that go out to millions of people every week, providing them with the best content for the 50-plus around health, money, lifestyle, travel, and more.
Benefits
Equal Employment Opportunity
AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.
AARP’s Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP’s reputation, drives engagement and member growth, and showcases AARP’s mission and value through one, integrated voice.
The Digital Relationship Marketing team seeks an enthusiastic marketing/marketing communications student to work on our newsletter program. If you are interested in email marketing, with an excellent eye for detail, copywriting skills, and enjoy working with numbers, this could be an exciting opportunity for you. Our team is responsible for managing multiple email newsletters that go out to millions of people every week, providing them with the best content for the 50-plus around health, money, lifestyle, travel, and more.
As an intern, you will learn all about email newsletter production from end to end, including article selection, copywriting, testing, and using a content management system (CMS). No coding skills are required for this position. The internship has an expected start date of May/June, and the ideal duration for this internship will be up to the end of the year and possibly beyond.
Responsibilities:
- Assisting with all newsletters production, including use of content management system, article selection, copywriting, image selection, data analysis, and liaising between internal clients
- Assist with ad-hoc email campaigns, including writing intake documents, attending kick-off meetings, reviewing creative, and more
- Keeping the weekly and monthly internal reports up-to-date and providing regular insights and recommendations to the team
- Assisting with on-site list growth tactics to help grow the newsletter lists via non-paid tactics. And also, be involved in paid list growth tactics through
- Other projects as needed
Prospective interns must be currently enrolled in a degree program at an accredited college or university; be considered rising undergraduate juniors or seniors, graduate students, or post-doctoral students; and remain academically enrolled throughout the internship.
AARP also considers non-traditional interns who are looking to re-enter the workforce or change careers. This may include those who have previously graduated from college and enrolled in a continuing education program.
- Pursing a degree in marketing or related field, digital marketing preferred
- Experience managing projects in a work or classroom setting
- Ability to work with internal stakeholders, including business unit leads, digital channel leads, and members of the Product, Development, Membership, or Analytics teams.
- Experience creating marketing plans, relevant coursework
- Strong organizational skills
- Strong communication skills, ability to proof one’s own work, attention to detail
- Creative thinking and problem-solving; leveraging technology to solve business problems in a production environment
- Prior experience with email, social or mobile marketing preferred
Must excel at:
- Documentation
- QA/Testing – Documentation
- Project management
- Note-taking
- Written communication – Status Updates
- Must be succinct – Ability to take complex ideas and express them in simple, easy to understand terms
Basic to Intermediate ability to use:
- Microsoft Office
- Adobe Photoshop a plus
Flexible Work Arrangement (FWA)
AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.
Benefits
Internships are non-exempt positions and are not eligible for employee benefits.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.