At FordDirect, our emphasis on diversity is much more than words. We encourage you to be yourself. We open our minds and doors to all walks of life, respecting and celebrating the uniqueness within each of us. We value the voice and contributions of all team members.

THE DIVERSITY OF OUR TEAM DRIVES US, INSPIRES US, AND MAKES US PROUD TO CALL FORDDIRECT HOME.

FordDirect is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status or any other characteristic protected by applicable laws, regulations, and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please email FDHR@forddirect.com.

FordDirect has a flexible workforce and seeks candidates who can serve their customers and collaborate with the FordDirect team in the eastern time zone. Remote work arrangements will be considered based on the role and needs of the business.

Job Summary

FordDirect is looking to hire an Intern within the Marketing team for our Summer 2022 Internship Program. This position will provide exposure to product marketing, branding, dealer communications and working with internal teams. This is an excellent opportunity to obtain real-world, business experience on a Marketing team. The ideal candidate will have an interest in marketing technology (e.g., web design, marketing automation).

This will be a paid position based in Dearborn, MI within a hybrid work environment (home-based and in-office). The internship will run from May through July.

Essential Functions

• Attend FordDirect’s New Employee Orientation program.
• Assist the team representative on a variety of tasks such as meetings, managing marketing metrics, interacting with teams, and more.
• Develop and execute social media campaigns to support key product marketing initiatives.

• Coordinate a project working with Marketing and the Dealer Engagement Team to assign Buyer Personas to Salesforce contact records for one Market Area.

• Learn marketing automation software, assist with QA and deployment of campaign emails.

• Analyze marketing metrics to make recommendations for improved Dealer engagement.

Learning Opportunities

• Gain knowledge working for a Digital Marketing Company within the automotive industry.
• Obtain experience working both independently and on a team.
• Exposure to key aspects of the GTM plan execution, including how to leverage marketing automation software and social media for product campaigns.

• Assignment of Personas within the Salesforce CRM to establish foundation for future targeting strategies of our Dealer customers.

• Obtain knowledge in building consistency of customer (dealer) experience across digital platforms in B2B environment.

• Will learn how to measure and track marketing effectiveness across engagement channels.
  

Other Duties

Qualifications

At FordDirect, we believe in diversity as a strength. You are encouraged to apply even if your experience or background doesn't precisely match the job description.

Skills, Knowledge, and Abilities

Education

Junior or Senior pursuing a Bachelor’s degree majoring in Marketing or Business

Note to Third-Party Agencies: FordDirect accepts resumes only from employment businesses/agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, FordDirect employees or hiring managers. FordDirect will not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies for vacancies posted on this site.