International Data Group, Inc.
Remote
2022-04-15
Marketing Operations Intern
Overview:
IDC is looking for a high-energy, charismatic and driven Marketing Operations Intern for a comprehensive , 10 week paid REMOTE summer internship program. This is an excellent opportunity for individuals interested in a marketing career to get valuable hands on experience with a global leader in technology market research.
In this hands on role, the intern will get valuable exposure to Marketo, an industry leading Marketing Automation Platform, and how it can be used to create, manage, and modernize business processes and marketing functions.
In addition the intern will learn about email marketing concepts/strategies, business to business marketing best practices and key metrics, as well as A/B testing concepts/strategies that help shape the direction of marketing messages.
Why IDC?
IDC is the most respected global technology market research firm. We are changing the way the world thinks about the impact of technology on business and society. Our people, data, and analytics create global technology insights that accelerate customer success. IDC was recognized by the Institute of Industry Analyst Relations (IIAR) as the 2021 Analyst Firm of the Year for delivering critical, timely insights in coordinated efforts around the world, during a time when our customers faced unprecedented challenges.
Our collaborative, innovative and entrepreneurial culture is the perfect place for you to discover your future! We are just getting started! Responsibilities:
About IDC: International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,200 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company.
IDC is an Equal Opportunity Employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, handicap, race, color, religion, gender, gender identity and expression, ancestry, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or other categories protected by law.
Curious as to what it is like to be an intern at IDC? Check out this video!
Launch your career with the world's most recognized leader in market research and advisory services, and join an exciting, fast-paced environment!
IDC is looking for a high-energy, charismatic and driven Marketing Operations Intern for a comprehensive , 10 week paid REMOTE summer internship program. This is an excellent opportunity for individuals interested in a marketing career to get valuable hands on experience with a global leader in technology market research.
In this hands on role, the intern will get valuable exposure to Marketo, an industry leading Marketing Automation Platform, and how it can be used to create, manage, and modernize business processes and marketing functions.
In addition the intern will learn about email marketing concepts/strategies, business to business marketing best practices and key metrics, as well as A/B testing concepts/strategies that help shape the direction of marketing messages.
Why IDC?
IDC is the most respected global technology market research firm. We are changing the way the world thinks about the impact of technology on business and society. Our people, data, and analytics create global technology insights that accelerate customer success. IDC was recognized by the Institute of Industry Analyst Relations (IIAR) as the 2021 Analyst Firm of the Year for delivering critical, timely insights in coordinated efforts around the world, during a time when our customers faced unprecedented challenges.
Our collaborative, innovative and entrepreneurial culture is the perfect place for you to discover your future! We are just getting started!
Marketo Program Review:
- Learn the components of a Marketo program, leveraging knowledge to test functionality and troubleshoot potential problems
- Monitor Marketo reply inbox, triage any important questions/messages, farm for any hard bounce responses and update database as required
- Execute Marketo instance email performance report benchmark, analyze Line of Business performance/success, and provide insights into areas of opportunity/improvement
- Assist in audit and population of dictionary denoting all critical data points collected in Salesforce.com and Marketo
A/B Test Outcomes and Audience Alignment:
- Analyze previous A/B tests and look for correlations between audiences and successes
- Brainstorm new ideas for A/B tests using findings of what has and hasn’t worked in the past
- Database Management: Record and chart monthly benchmarks of our core audiences to monitor overall growth/shrinkage over time
- Deliverability Metric Monitoring: Monitor Internet Service Provider (ISP's) relationship over time and check the database for recurring problematic domains. In addition, monitor potential spam triggers and decipher what segmentations, roles, or accounts may be reporting messages as SPAM. This will allow the intern to learn about the importance of sender reputation on email deliverability and how to monitor the sender reputation of an ISP
- Undergraduate student; preferably junior or senior, with a desire to launch a Marketing career
- Excellent written and verbal communication skills
- Strong attention to detail
- Creative, strategic thinker; quick and eager learner
- Ability to effectively work independently as well as within a team (willing to ask for help when needed)
- Excellent organizational skills with the ability to multitask
- Positive, can-do attitude -a positive and proactive attitude
- Ability to work in a fast-paced environment
Successful applicants for this position must be fully vaccinated against COVID-19 as a condition of employment. Requests for reasonable accommodation based on disability or religion will be considered on an individual basis.
About IDC: International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,200 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company.
IDC is an Equal Opportunity Employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, handicap, race, color, religion, gender, gender identity and expression, ancestry, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or other categories protected by law.
Curious as to what it is like to be an intern at IDC? Check out this video!